Advertising + Promotional Design

Brochure Design

In print format, a brochure or catalogue design is a miniature painting of your business. Both brochure and catalogue design are physical alternatives to your web property. A brochure or a catalogue can be touched, it can be felt, it can be left on a client’s table - so it must be very real and powerful. The main objective of a Business Brochure, a Product Catalogue or a Company Profile, for that matter is to drive customers to your website, which in the Digital Age is the main repository of all the information on your brand. 

That’s the reason, we let our clients’ brochures and catalogues be led by design and bold copy, without the pressure of conforming to the digital demands of search engine optimization (SEO). The text in brochure and catalogue is kept to what is absolutely essential and eye-grabbing.

Key-word dense text may be extremely important for Google crawlers in digital collaterals, but when it comes to the real thing, visuals speak louder and clearer and you will see that amplified in our brochure and catalogue designs, that are a visual treat in themselves.

Centaur Brochure Design




Packaging Design

You may not realize it, but sometimes a small change in the packaging can prod a sluggish-moving product to yield terrific sales at the point of purchase.

Putting a spin on the old adage - you can judge the contents of a book by its cover. We believe you can judge the quality of a product from its packaging. It's the first thing buyer's notice, which is why a diamond ring will always come in a satin-lined box, and a packet of banana wafers in a crisp, rustling paper bag, testifying to the freshness of the product packed inside. Watch the excitement on a child's face, when he rips open that packet.

Second, product packaging is also preserving the longevity of a product, ease of transportation etc. Above all, thoughtful, attractive, carefully-considered packaging reveals that you care about your product and have lovingly ‘gift wrapped’ it for your customers.

Angur Besan Gram Flour Package Design

Advertising Design

We are clear about one thing – our ads must sell products, not just win us accolades. As a full-suite advertising agency, Litmus caters to the target market not to the grand jury of an award committee. We understand that brand advertising is not fine art but applied art.

Ads that win awards, are not always ads that sell products. If pretty ads were selling products, companies that win advertising awards, should also be winning sales awards, but that's seldom the case.  Fact is good brand advertising campaigns cannot be created or sustained in a vacuum.

Therefore, we don’t make clients throw good money after bad ideas if consumers are unlikely to buy that kind of bromide. If a smart, guerrilla strategy works just as well, we’ll sell that as an idea, and thank you for trusting our judgment. We don’t chase “awareness” and “impressions.” As a brand advertising agency, we’ll pursue sales and revenue and hold ourselves accountable for performance on true metrics that make sense to you.


Bharatji Advertising Design

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