Logo Design + Brand Identity


Brand Strategy

Sometimes, when the best laid-out plans go awry, brand managers begin to wonder – why strategize? But that’s exactly the reason why they need the services of a branding agency in the first place.

A branding consultancy knows that, brand strategy is the art of forecasting future market trends, establishing new communication channels with your consumers, re-aligning brand attributes with their consumer needs; engaging and exciting them in various subtle ways at every anticipated and non-anticipated touch point.

Most important, Brand Strategy is knowing where to put your resources. It’s also the art of predicting all the “what if” scenarios, knowing what kind of customers you are likely to court five-six years down the line, what communication tools or tech devices to put in place and looking inwardly, intermittently to determine if your brand strategy is working or tweaking it as per market needs.



Brand Identity

Corporate identity is the face and the interface of your brand. It's about the look, feel and visual elements of your product, so it must articulate what you want your Brand to be. Uniquely tailored to your positioning, your Corporate Brand Identity must be uniformly conveyed across communication channels (internal as well as external) and stamp all your marketing collaterals, at all consumer touch points.

So whether it is a letter head, a stationary deck, a banner ad, a signage, a print ad or an online tool, 360 degree communication of your corporate identity is absolutely essential to establish a strong presence for your brand in a cluttered marketplace. It's a short-form of your brand, and a positioning statement.   

Without a well-differentiated corporate identity design, you are another product not a brand.




Logo Design

A corporate identity or logo designing simplifies your product in the consumer’s mind space. It gives a distinct symbolic identity to your brand in a market cluttered with undifferentiated products. Logo designing is your business signature - it gives your brand a stamp of ownership. You get identified by the short code, i.e. by your logo designing. More than aesthetics, every line, every color, every flourish must have a meaning attached to it, otherwise you are not making use of the full potential of this symbolism. 

One might say that your logo hides more than it reveals. But what it actually hides is a pregnant promise. It teases; it tantalizes; it mystifies. But it also reveals – a brand’s aspiration and where it wants to go. Think Adam’s, oops Steve Job’s Apple, or Nike’s swastika. There is a whole history, a market rationale behind that kind of symbolism.





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